“Fries Before Guys” was a weekly concept I created to drive foot traffic and engagement, offering complimentary truffle fries every Friday with the purchase of any drink. The idea leaned into a playful, social-first angle while still fitting within Madison Maison’s elevated brand!

I handled the full creative execution, including all photography and graphic design for the campaign. The launch post alone generated over 105K organic views with no paid promotion, and the activation has continued to run successfully for over a year as a consistent and recognizable draw.