For Valentine’s Day, I concepted and executed a three-day rollout—three parties, three distinct themes, and three social activations that each had their own identity while still feeling cohesive to Madison Maison.

I handled everything creatively, designing each theme and all accompanying graphics myself. The goal was to make Valentine’s feel less expected and more like a full weekend moment; elevated, a little indulgent, and very on-brand!

The response across socials reflected that, with strong engagement and overall love for the series.